No 15 on Sephora’s bestseller list is Tower 28 Beauty, which again is a beauty brand that is built around social engagement.
Its the 3rd mineral sunscreen in the list, along with No 3 (Summer Friday – click here) and No 10 (Kosas sunscreen – click here)
All rise for mineral sunscreens?
In 2019/20, I reviewed at least 200 American sunscreens with great granularity. Out of these, 11% of the market was a mineral sunscreen. Given 3 out of 15 sunscreens or 20% of the Sephora list so far, that’s a number definitely has increased. Actually, that’s a simple enough exercise to undertake for my next blog.
1) My rant on make-up should not be confused with sunscreen…
This is a product that rests on the borders of Sunscreen / Make-up. Honestly, I don’t like these type of hybrid foundation products because they lull the user into a false sense of security about sun protection.
Labelled SPF only reaches its efficacy when the user is using 2mg/cm2. Statistically, studies show that users on average fail to do this. And are users going to pile on the foundation so that they can achieve sun protection? I don’t think so. Some products (e.g.) sunscreen powders weigh differently to sunscreen lotion, so to achieve same level of protection you are going to need A LOT of powder.
2) UV filters
Non-nano Zinc Oxide at 12.6% is a broadspectrum filter providing protection against both UVA and UVB. Zinc Oxide is a photostable and extremely safe UV filter to use. There is de minimis dermal penetration (if any, because its a large molecule). The only issue with Zinc Oxide is that it gives a whitecast and the smell.
At 12.6%, the smell is not too bad, so you can expect some type of masking agent or fragrance. Similarly, the whitecast is a manageable issue at this % with a mixture of pigments/colorants/mica
3) Ingredient list breakdown
