izil is a Made in Morocco brand, whose hero ingredients range from Argan Oil to Honey to Green Clay. The products are not all organic, but the brand is clearly targetting clean beauty aficionados.
Because the brand is relatively new and niche, it charges a premium. I get it: if you are not Huda Beauty, you don’t have the volume to justify lower prices than the competition.
What am I reviewing today?
I have been using the brand’s recently launched Rosy Glow Toner for about seven days. The featured image (above) is straight from the brand’s website.
The toner’s positives attributes are it:
- Smells lovely – it is a feminine version of Old Spice aftershave lotion (so spicy)
- is soothing on application and is not drying – that would be the 0% alcohol in the product
- that it is very moisturising (glycerin, lactic acid and Niacinamide are all fantastic ingredients)
- has stabilised forms of Vitamin C and E
- has Niacinamide, which is also a skin-lightener
See blog: Niacinamide, Niancinamide as a skin-lightenerAll in all, it has a great ingredient list, and on paper, I would not hesitate to suggest it.
The suffocating quality of negative coefficients
It is difficult for me to berate small, upcoming brands. However, if you are going to charge AED 125 or (GBP 28, USD34) for 100ml, then you are going to be compared to Clinique, Forest Essentials and so on.
The aesthetics of this product are not great. The violent poppy colour of the toner reminds me of the fizzy drink, Fanta and the “soda bottle” experience is not helped by the tacky, non-recyclable container it comes in. Secondly, the ingredients in the product are crystallising. There is a sediment deposit at the base of the bottle and around the rim.
And on the cotton pad, you can see flakes of something.
Closing remarks
This toner does not enthuse me. It gets 50% of what it’s supposed to do – moisturiser and tone skin – correct.
However, skincare is a profoundly personal experience. I won’t be buying this product in the future, because frankly, I don’t need to apply a fizzy drink with rock flakes on my skin. Also, as a British person the colour of poppies represents fields of blood.
Enough said.
Who am I?
I am an independent blogger and I am not paid or affiliated by anyone or anything. I write about skincare, shopping and importantly, issues of our time such as feminism. I pay for my products and this allows me the freedom to write with complete honesty. If you’d prefer other sales based influencers then that’s ok. I love them too, but that’s not who I am or want to be. Thank you for your time.
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