Jo Loves 2021 advent calendar

Introduction

A beauty advent calendar counts down the days to Christmas. Each box has a full or travel sized product (e.g.) skincare, make-up etc.  Most promise $$$ or £££ savings for a fraction of the retail price.

My aim is help you decide how much additional value this box offers.

My method:  I allocate a monetary value to each item in the calendar starting with the retail price for the largest-sized  product and then adjusting for size. E.g., if a 4g lipstick retails at £20 and a calendar contains a 2g travel size, then the monetary value is £10.

At step 2, I deduct the retail price (e.g.):

The additional value in this e.g., is £300.  You should then, take a cold, hard-look at the calendar and decide how much of it you will use.

Will you use at least £100-£300 worth of product?

My review of last year’s calendar: click here

Purchasing details

• Available for dispatch from 7 October 2021 – best to sign-up to newsletter.  Click here
• Retail price is £325 (2020 price is £300)
• Generally unavailable for international delivery
• Expected value is £485. I calculate this to be about the same.

Breakdown by category

Assumptions: All prices are from British websites, “A” is the quantity of the full sized product.  “B” is the price (US$) for the full sized product. “C” is the quantity of the product in the Advent Calendar. “D” is calculated as (C/A)*B.  “E” is calculated as D/F expresses as a percentage. P.S. As Alexander Pope wrote, “To err is human, to forgive divine” so my calculations may have errors. Don’t shoot me, tell me 

My view

A B-school classmate has been raving about Jo Loves and her mission to find a particular fragrance that has been discontinued. Jo Loves makes advent calendars for existing fans/clients like my classmate, because the value for money proposition on this calendar from an objective point of view is minimal.

And this is ok. Like own brand advent calendars (e.g.) Elemis, it is to be expected that the value for money proposition is open to discussion.

List of products (click here for source of information)

1. Christmas Trees Votive 70g
2. Mulled Wine Votive 70g
3. Roasted Chestnuts Votive 70g
4. JBJL Votive 70g
5. Pomelo Shampoo 75ml
6. Pomelo Conditioner 75ml
7. Pomelo Bath & Shower Gel 75ml
8. Pomelo Body Lotion 75ml
9. Cobalt Patchouli & Cedar Bath & Shower Gel 75ml
10. Cobalt Patchouli & Cedar Body Lotion 75ml
11. Jo By Jo Loves Bath & Shower Gel 75ml
12. Jo By Jo Loves Body Lotion 75ml
13. Eucalyptus & Cedar Woods Hand Wash 75ml
14. Eucalyptus & Cedar Woods Hand Lotion 75ml
15. Jo By Jo Loves Paintbrush 7ml
16. White Rose & Lemon Leaves Paintbrush 7ml
17. Pomelo Paintbrush 7ml
18. Green Orange & Coriander 10ml Vial
19. Pink Vetiver 10ml Vial
20. No. 42 The Flower Shop 10ml Vial
21. Cobalt Patchouli & Cedar 10ml Vial
22. Jo By Jo Loves Body Crème 50ml
23. Snowflakes Room Spray 14ml
24. Christmas Trees Room Spray 14ml and a
25. Fragrance voucher 100ml.

Source attribution

Cosmopolitan magazine. Click here for link

See also