What do these words have in common?
Jo Malone Penhaligons Diptyque
Let me put you out of your misery.
All these brands produce advent calendars, which are much sought after by the beauty elite and consumers alike.
Here is the thing: I find these calendars viscerally offensive.
Let me explain using Jo Malone as an example. Jo Malone calendars typically cost north of £ 350 or US$ 440. Where I live, the calendar costs about an extra US$ 100. (It may have been more, in all honesty).
£350 in 2022 got you 25 products, including:
- Mainly travel-sized colognes (and not more concentrated parfumes). The total volume was about 140ml
- Cheaper body washes/lotions/soaps
- 3 candles (travel size)
- Obscure non-recyclable things like a key chain ring, snow globe
In fairness, what you do get is a range of fragrances: its not a given that these are the fancier new fragrances fyi.
What does £350 get you in a Jo Malone shop?
About 6-7 colognes (avg price of £55-£60) that are 30ml in volume. Essentially, 180-210ml of volume of cologne. And if you are a duty free shop, even more.
Or alternatively 12.5 travel sized candles
I appreciate everyone wants a combination of things if its something as special as an advent calendar – but you could do that by just shopping at Jo Malone
My other bugbear about these calendars is this: it’s fragrance so you will open and try everything in the calendar.
You don’t like all 25 products. Like me, you only like 5 fragrances.
What do you do with the opened and partially used fragrance products?
Landfill? How great for the environment is that…
Finally, the boxes themselves are seriously unrecyclable – what will you do with these empty calendars? How are you going to recycle them?
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