Never heard of this brand…
The brand is founded by a cosmetic formulator that according to publicity blurb, is responsible for “cult” beauty products that occupy our bathroom shelves. I am pretty sure her non-disclosure agreement prevents her from divulging more. Good on her for branching out and believing she can improve upon her work.
What am I testing?
This has 10% L-Ascorbic Acid, which is Vitamin C in a format that you want. As I have indicated, Vitamin C is a skin lightening ingredient. My only expectation of this mask is that it provides skin lightening/brightening and this is non-negotiable.
The instructions are to use a “pea sized” amount for the face, lips, neck and decollete. Also one should massage with damp fingers and leave for a few minutes.
I needed more than a pea sized amount. The mask is warm on application and it heats up ever so slightly when applying water. Essentially, the water or dampness and the massaging action are activating the L-Ascorbic Acid, which makes sense because it is a formulators nightmare to work with L-Ascorbic Acid. I will be honest with you – L Ascorbic Acid products rapidly lose their efficacy because the Vitamin C is so unstable. It will be interesting to see what colour the face mask is after a week or so. A turn from pale white to any shade of yellow would indicate the L-Ascorbic Acid is breaking down.
Before and after photos
Verdict and would I buy this again?
The product does sting a little bit on application. This is to be expected as it contains Vitamin C. I left the product on for 3 minutes (yes, I use a timer) and it left my skin noticeably brighter. If you focus on my nose and lip areas the brightening effect is clear.
The price of the product is £32 for 50 ml (or US$ 40 for 50 ml). Assuming 10 uses out of the product, that’s about US$ 4/use making it one of the cheapest masks I have tested.
I am very happy using this as a 3-minute mask and I would buy it again with the caveat that this product contains Palmitic Acid. This is a cheap ingredient that has a relationship with melanin that I am not sure. It may increase the production of melanin – I am figuring that out and watch this space.
Finally, I would add that this mask is not a substitute for topical Vitamin C products. If you are using Vitamin C with the intent of building collagen in your skin, this product is not going to achieve that and the primary reason is you wash off the mask.
Blogs on Vitamin C
The gold standard Vitamin C serums
Skin lightening: L Ascorbic Acid
My comment section now works!
I am severely technically challenged. Therefore, my comment section has not been working for the best part of the past 12 months. Please leave a comment on your favorite mask!
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