It’s fascinating to see what is sold at beauty retailers and with credo., You see, the usual suspects of makeup, body serums, Shampoos, conditioners and so on selling really well.
However, for me as an entrepreneur, what is also interesting is what doesn’t sell. At the moment, the supplement game that skin care brands are pushing seems to not sell. A good example is 111Skin and their $100 supplements, which are discontinued.
The question of why they are not selling is really, really interesting.
A number of factors come to mind
1) Historically supplements belong to a generic low cost market and are easily available over Amazon and every corner store
2) This means that there are too many low-priced competitors in the market already, indicating that BRAND NAME alone will not be enough to entire consumers away from cheaper, low cost supplements.
3) The narrative around supplements is not and has never been controlled by beauty brands: this is a difficult mindset to change, because consumers don’t look to beauty brands for the “educational” aspect of how the supplement could benefit them.
4) It might be a question of timing (which I extremely doubt), but hey ho.
What are your thoughts?
Here is a link to the Beauty Independent article
#credo #beautyindependent #skincare #supplementsthatwork #genericrdrugs