If you are a regular reader, you may have noticed I am covering the value for money proposition of advent calendars. As I am British, I know firsthand how voraciously popular advent calendars are and always assumed that they were value for money.
Not so with the Jo Malone advent calendar. With other calendars (Harrods, Liberty, cultbeauty and Fortnum & Mason) I will let you decide (click on this link)
But first, what is an advent calendar?
“Advent” means Coming in Latin and an advent calendar simply counts the days to Christmas. In the UK, a brand such as Jo Malone, will sell a 24 day advent calendar.
Its a huge box with 24 individually numbered drawer and in the countdown to Christmas, you open a drawer/day and it will reveal a present (e.g.) a candle, parfum, soap etc. The calendars are limited edition and there’s usually a waiting list. As a result, when most advent calendars go on sale in October, they are sold out.
Ordinarily, I’d buy an advent calendar because its offers (say) products worth £600+ if you pay (say) £200 or something.
Diptqyue make no such claim and I wonder if it is worth purchasing.
Diptqyue’s advent calendar
- Retail price in the UK: £320
- Release date: mid-October (to be confirmed)
- Appears to be no waitlist, so I am afraid its joining the online queue when it is released
Is it value for money?
Unlike the Jo Malone Advent Calendar, you pay for what you buy and a little extra, as I cannot price a few items. In my mind as an Indian, this is more than completely acceptable. Here are the numbers
I am actually pleased that this calendar offers a broad range of its products (that appear to be bestsellers). No one is being hoodwinked into thinking this offers more value than £320. I can live with that.
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Diptqyue advent calendar contains
It includes: 35g candles (Tubéreuse, Figuier, Noisetier, Ambre, Mimosa, Musc, Feu de bois, Lys, Baies, Roses, Narguilé), 10ml Eau de toilette and Eau de parfum (Do Son Eau de toilette, Eau Capitale Eau de parfum, Eau de Minthé Eau de parfum, Philosykos Eau de toilette, Eau des Sens Eau de toilette, Fleur de Peau Eau de parfum, Tam Dao Eau de parfum), 15ml L’Ombre dans l’Eau Shower Oi, 3,6g Do Son solid perfume, 15ml Rich Butter for the Body, 15ml Smoothing Body Polish, 2 sets of 3 Christmas balls and Sapin de nuit 70g candle
Notes
- My source data is from the website reallree.com
- All prices are from Diptqyue’s UK website
- In the calculation above,”A” is the quantity of the full sized product. “B” is the price (£) for the full sized product. “C” is the quantity of the product in the Advent Calendar. “D” is calculated as (C/A)*B. “E” is calculated as D/F expressed as a percentage
You may also be interested in the following calendar reviews
- cultbeauty advent calendar 2020
- Diptqyue advent calendar 2020
- Elemis advent calendar 2020
- feelunique advent calendar 2020
- Fortnum & Mason advent calendar 2020
- Glossybox advent calendar 2020
- Harrods advent calendar 2020
- Jo Loves advent calendar 2020
- Jo Maloen advent calendar 2020
- John Lewis advent calendar 2020
- Liberty advent calendar 2020
- lookfantastic advent calendar 2020
- Molton Brown advent calendar 2020
- Net-a-porter advent calendar 2020
- Selfridges advent calendar 2020
- Space NK advent calendar 2020
- The White Company advent calendar 2020
- Harrods, cultbeauty, Libery and Fortnum & Mason beauty advent calendars – are they value for money